Monday, November 25, 2013 – 430 views
— by jazzychad
Recently, I released a word puzzle game app for iPhone and iPad called WordGrid. As part of marketing/promotion, I decided to take out some Facebook Ads to get some installs.
I decided to throw $30 at Facebook and see what happened. This is a tiny amount of money in terms of mobile app ad campaign spending, but the results were interesting to me nonetheless.
I chose the following target audience:
My next game app will be free with IAP, and I will do similar ad testing. I predict that the number of installs will be much higher because of the "free" price tag.
For now, if you enjoy word games, why not give WordGrid a spin?